Brand Guidelines
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Style Guide
This simple kit is for using the Pelanor logo in conjunction with our trademark guidelines.
Download kitBrand Guidelines Overview
Our brand guidelines are designed to ensure consistency and coherence in our branding efforts across all channels and touchpoints. By following these guidelines, our team can maintain the integrity of our brand identity and effectively communicate our values and personality to our audience.
Crafting Pelanor’s Brand
At Pelanor, we believe that a brand identity should be more than just a logo and a color scheme. It should be a reflection of our values and our mission. That's why we've created a brand identity that's modern, innovative, and focused.
We've chosen 'Purpose-Built FinOps for the Modern Cloud' as the central theme for our brand identity. This theme encapsulates our commitment to providing innovative, rapidly evolving solutions for the complex challenges of cloud financial management in today's cutting-edge technological landscape.
Attributes
Tone Of Voice
Pelanor's voice is professional yet approachable, knowledgeable yet empathetic. We strive to communicate with clarity and confidence while maintaining a human touch that resonates with our audience. Whether we're crafting website copy, social media posts, or client communications, our tone is consistent and authentic. We speak directly to our audience, addressing their needs and aspirations with empathy and understanding.
Visual Language
The visual language the all crafted in Pelanor's signature style represent a striking before-and-after contrast, symbolizing the journey from complexity to simplicity, from confusion to clarity, and from inefficiency to optimization. Just as Pelanor's solutions cut through the haze of cloud costs, these visual elements illuminate the path to value.
The imagery reinforces key themes of ascension, insight, and deep analysis, all of which align perfectly with Pelanor's mission. Together, these custom-designed visuals reinforce Pelanor's brand promise: delivering purpose-built FinOps platform that transform the complex landscape of modern cloud environments into a realm of clear, actionable, and value-driven financial management.
Logo
In this section you'll discover the backstory of our logo's creation, the symbolism embedded in its design, and the guidelines ensuring its consistent and effective usage across platforms.
The logo
The name "Pelanor" evokes a sense of strength and expertise, reflecting our ability to navigate the complex world of cloud cost management with ease and precision.
The combination of the clean wordmark and our dynamic mascot creates a logo that is both professional and forward-thinking, perfectly encapsulating Pelanor's role as the hero of modern cloud cost management. The sleek typography of the wordmark conveys our commitment to clarity and precision, mirroring the way our platform cuts through the complexity of multi-cloud environments.
Our use of modern, clean design brings a professional yet approachable element to our brand. It represents our ability to provide an intuitive, user-friendly solution to a traditionally complex and technical problem. We believe that using this design approach helps us stand out in the industry and presents our brand in a more engaging and memorable way.
Construction and safe space
Rooted in a commitment to clarity and coherence, every aspect of the logo was carefully considered and meticulously aligned within a grid and spacing system.
Construction
The logo was carefully crafted and spaced to create clarity and consistency.
Safe Space
By maintaining a designated safe space, the logo is given room to breathe, ensuring that it remains visually distinct and easily recognizable in any context.
Logo usage
The logo may be used in several ways and it different color variants. The flexibility of the logo system allows for easy usage and impact across all platforms.
Primary Logo
The primary logo used on light backgrounds.
Secondary Logo
The secondary logo used on dark (black) backgrounds.
Secondary Logo
The secondary logo used on a dark blue backgrounds.
Logo Symbol
The logo symbol can be used in white or in the primary brand color.
Downloads
Typography
Typography is one of the cornerstones of our visual identity. A good pairing of fonts and a strong hierarchy ensure maximal visual impact. Beneath you will find information about the typefaces we use.
Primary Typeface
Inter is a typeface carefully crafted & designed for computer screens. Inter features a tall x-height to aid in readability of mixed-case and lower-case text. Inter is used for all paragraphs and body texts as well as subheadings etc.
Colors
The colors are another essential part of of our visual identity across all platforms. In the following section you will find the primary colors as well as an extended palleted to be used for web.
Primary Colors
The primary color palette consists of 3 supporting colors and one brand color. These colors are used in our logos, on flyers and on social media etc.
Patterns
In this section, we will show a couple of example of the product implementation
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